EASY GROUP is an exceptional agency based in Central Africa, offering solutions in 4 main areas: Operational Marketing, Events, Print and Audiovisual.
Project description
The VCWC 2024, the Veterans’ World Cup, will take place in Kigali, Rwanda. To ensure effective promotion of an event of this magnitude, the Makrea team and I traveled to Kigali to immerse ourselves in the local atmosphere and understand the event’s unique context. We then developed a standout brand identity and comprehensive branding strategy that reflect the scale and significance of the tournament, positioning it as a prestigious and memorable event for participants and spectators alike.
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