Jengi is an ecotourism service by ATM, aiming to align its identity with the ATM umbrella brand. ATM transitioned into a parent brand encompassing tourism products, tour operators, and hotels, with Jengi specializing in ecotourism. My mission was to align Jengi’s identity with the umbrella brand while creating variations for each national park, Jengi’s flagship destinations. This approach ensures consistency across the brand while highlighting the unique appeal of each park under the Jengi experience.
Project description
Jengi is an ecotourism service by ATM, aiming to align its identity with the ATM umbrella brand. ATM transitioned into a parent brand encompassing tourism products, tour operators, and hotels, with Jengi specializing in ecotourism. My mission was to align Jengi’s identity with the umbrella brand while creating variations for each national park, Jengi’s flagship destinations. This approach ensures consistency across the brand while highlighting the unique appeal of each park under the Jengi experience.
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